Lead Generation: 5 useful tools for your business

Years ago, to acquire new contacts, companies used direct calls and contacts such as fairs or sector events; today, with the advent of the network, websites, social networks and e-mail marketing strategies have completely changed the way of lead generation.

The term Lead Generation is intended to mean a set of marketing processes and actions undertaken by a company with the intention of acquiring and increasing the number of contacts of potential customers.

The fundamental point of the lead generation lies in the fact that it does not simply seek to increase generic traffic to our website, but on the contrary the aim is to "capture" truly interested customers .

To achieve this it is essential to build stable relationships and gain the trust of new customers day after day, so as to retain them and make them choose and continue to choose our product and / or service.

Digital marketing Lead generation is therefore a complex process that requires constant attention and commitment.

Below I have listed the most effective tools that can facilitate their effectiveness.

Indemandly

It is a powerful conversational marketing tool for websites and social media that contributes to the growth of your business.

Intended primarily for small businesses and freelancers , this tool allows visitors to schedule a meeting, sign up for an event, schedule an appointment or call and ask questions.

Indemandly allows you to increase your leads by more than 2.5 times and helps to convert 98% of visitors who leave your website.

You will have the opportunity to increase conversions on all platforms and, by attaching the Indemandly button on your website and adding the Indemandly personalized link to social media, you will provide a quick and visual passage to your audience.

The platform momentarily offers a completely free service .

Responsierge

Responcierge provides, in a single widget, all the tools necessary to involve visitors to your website more.

With this tool, you can contact your customers in the way they prefer, engage them via chat and manage your site mobile with app iOS and Android, which will provide you with the analytics data and real-time notifications of new interactions.

Here are some examples of widgets that Responsierge makes available:

Live text and video chats that allow you direct contact with customers.

Contact form to acquire customer data.

Meeting programmer that allows you to set the hours of availability and the duration of the various meetings and to customize them with the characteristics you prefer (table reservations, test drives, consultancy appointments).

An online knowledge base , useful for organizing content by creating categories through keyword research and for creating video answers to frequently asked questions from customers.

Telephone calls (also by reservation), where you can indicate your telephone number so that customers can contact you, or provide them with the opportunity to request a call.

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Customer testimonials , through photos or videos, inserting them through a link or manually.

A link launcher that redirects customers to a specific landing.

Responsierge offers a free basic plan and a $ 24 a month plan that increases the possibilities of use and allows you to integrate other services.

Sellf

It is the mobile CRM in Italian useful for managing customers and negotiations, organizing your time and collaborating with your sales team.

Sellf, via an app, sends notifications on commitments, monitors the results and compares them with each other, thus offering the possibility to always keep your data under control.

Your agenda will be managed by this tool that will help you improve your productivity and remember the activity you need to carry out: phone calls, visits, meetings and e-mails to send.

All information will be displayed in a map , so that you can view customers close to you and better plan your trips.

Sellf offers 3 different plans : the " Starter " version at € 15 per month per user, " Performance " at € 30 per month per user who also has the product catalog and advanced management of objectives and the latest from € 70 per month for user, the “ Enterprise ” version , designed for medium-large companies.

Customerly

This tool will allow you to build and maintain a stable and lasting relationship with your customers.

You can collect , segment and divide the data of your leads / customers in a single panel and conduct automated marketing by drawing a flow with visual block diagrams, divided into:

Entrance , where you can choose a segment based on certain characteristics.

Email campaigns , where these are created and sent automatically by the tool at the set time.

Chat message , which sends messages on the live chat of various users.

"Wait" module , which pauses automation until a certain condition occurs.

"If else" module

Final exit , which determines the end of the flow.

Customerly also allows you to conduct a lead generation and customer care thanks to a live chat where customers can ask questions; you can choose from several templates available to personalize your email campaigns to the maximum.

The tool is available as a web and mobile application (iOS and Android) and offers free plans for a number of managed users and others for a fee .

QuickPages

This tool is very useful for increasing your business, for creating, publishing and analyzing landing pages quickly and easily.

The key word is " simplicity ": every solution on the market is expensive and requires hours of software installation, customization of landing pages and integration with your favorite autoresponders.

On the other hand, Quickpages offers only the most important features , ensuring higher conversion rates, without wasting time or money.

No need to learn HTML, CSS or any other web language. All you have to do is fill in some fields to customize the landing page of your business and the software will do the rest for you.

It offers tutorials and support in case of problems along each phase of your journey inside it.

Tracking visitors and converting is absolutely crucial for your business. You have to know which landing pages work and get rid of those that don't.

QuickPages makes it very easy to do exactly that. Using its tracking system , you can see how many people have visited your landing page and how many of them have signed up for your mailing list.

Regardless of the device used, visitors will have an excellent and tailored user experience.

No need to do any extra work or personalization on your part. QuickPages automatically formats each landing page to ensure you look good on every device effortlessly.